βWe were doing everything we thought would make us successful and happy. And we were miserable.β
Starting over is often viewed as a sign that something went wrong. Jake and Kylie Rieke’s story suggests the opposite. They open up about starting over after 40, rebuilding health, marriage, and purpose after burnout, depression, and a major life transition. Their story covers midlife reinvention, relationship repair, personal growth, and the courage to create a life that feels meaningful, and sustainable.
Starting over is rarely part of the original plan.
Most people spend years building careers, relationships, routines, and identities designed to create stability. Over time, those same structures can become difficult to question, even when they are no longer producing the life they were meant to support.
For Jake and Kylie Rieke, that realization emerged after years spent working within a fifth generation family farming operation. From the outside, their lives reflected commitment, responsibility, and continuity. Beneath the surface, however, their health was deteriorating, their marriage was struggling, and the future they imagined felt increasingly disconnected from the life they were actually living.
The tension at the center of this story is one many entrepreneurs, founders, and professionals eventually face. Success can become a powerful distraction from misalignment. Responsibilities grow. Expectations accumulate. The momentum of daily life makes it easier to continue than to ask whether the current path still serves the future you want to create.
Starting over often begins with acknowledging uncomfortable truths.
For Jake and Kylie, those truths appeared through declining physical health, unhealthy coping mechanisms, and a growing awareness that fulfillment could not be found by simply working harder. The challenge was not a lack of discipline. The challenge was recognizing that achievement alone could not compensate for a life that felt increasingly disconnected from purpose.
Their story highlights an important reality about starting over. Meaningful change rarely begins with dramatic action. It begins with awareness. Before circumstances improve, people must first become honest about what is no longer working.
That honesty led to difficult conversations, significant lifestyle changes, and a willingness to question assumptions that had shaped years of decisions. The process required rebuilding habits, redefining success, and creating a healthier foundation for both their relationship and their future.
The conversation also challenges a common misconception about reinvention. Many people assume starting over means abandoning everything that came before. In reality, the most meaningful transitions often preserve valuable lessons while releasing identities, expectations, and patterns that no longer fit.
Their transformation extended beyond physical health. It became a broader examination of marriage, purpose, personal responsibility, and the type of life they wanted to create together. Relocating to Costa Rica represented more than a change of geography. It reflected a commitment to living intentionally rather than by default.
For leaders, business owners, and professionals navigating their own crossroads, the lesson is not that everyone should make dramatic changes. The lesson is that starting over becomes possible the moment people stop measuring success by what they have built and start evaluating whether it aligns with who they are becoming.
Sometimes the greatest act of courage is not holding on.
It is choosing to begin again.
Rick Meekins (https://rickmeekins.com) is a serial entrepreneur, strategic business disruption advisor, podcast guest, and host of The Relentless Pursuit of Winning Podcast, where he explores what it actually takes to build, lead, and sustain meaningful businesses. With over 30 years of experience working alongside founders and leadership teams, Rick focuses on helping companies develop and implement disruptive advantages and developing platforms to explore and distribute human insight.
Interested in working together, having Rick speak, or partnering with the show?
Start here: https://rpowpodcast.com/contact/
00:00 Introduction to the Journey
01:28 Rebuilding Lives in Costa Rica
03:53 Leaving a Legacy Behind
06:04 The Decision to Pivot
10:20 Navigating the Transition
13:56 Writing the Book of Change
15:05 Metaphors of Change
20:51 The Power of Partnership
22:25 Starting Anew: The Entrepreneurial Journey
25:11 Challenges of Entrepreneurship in a New Country
27:27 The Importance of Trusting the Process
30:04 Radical Acceptance and Following Your Passion
34:15 The Journey to a More Brilliant Life
36:14 Maintaining the Relentless Pursuit of Winning
Kylie and Jake Rieke are co-authors, certified life coaches, and hosts of a popular personal growth podcast. As entrepreneurs and advocates for meaningful living, they help others achieve a healthier and more fulfilling existence through their Brilliant Life Journey method.
Kylie and Jake have been married for over twenty years, serving two of those years in the United States Peace Corps El Salvador. After an epic mid-life crisis, they flipped their lives from laboring on a farm in Minnesota to living their dream life in Costa Rica. They went from obesity, pre-diabetes, and asthma to completing a marathon, a Tough Mudder, and a Spartan race within a single year.
Individual Credentials:
β Kylie is a Registered Yoga Teacher (RYT) 200, a certified meditation teacher, and a Reiki master, holding a degree in studio art.
β Jake is certified in civil, divorce & family mediation, holds degrees in psychology and sociology, and is a graduate of the two-year MARL leadership program.
βOver five short emails, Iβll guide you through the first 5 phases of the – Brilliant Life Journey – the same process we used to regain our health, clarity, and sense of self.
Available at: https://www.brilliantlifejourney.com/awakeningseries
π Check out Jake’s new coffee tourism business
https://brilliantlifecoffee.com/
π Have a look at their book
https://www.brilliantlifejourney.com/our-book
https://www.brilliantlifejourney.com/our-book