“Artificial intelligence may accelerate what we do, but it can never replace who we become.”
As AI reshapes business, founders face a deeper challenge than technology adoption. They must lead with clarity while preserving the human qualities that create lasting value. Art Serna explains why sustainable growth depends on human flourishing- aligning identity, purpose, and strategy so organizations can embrace innovation without losing the people they exist to serve.
AI promises greater efficiency, faster execution, and unprecedented access to information. Yet as organizations accelerate their adoption of new technologies, an important question remains unanswered. What happens to the people leading and building these businesses?
In this episode, Art Serna explores what it means to lead with clarity in a world increasingly shaped by AI, speed, and systems complexity. He describes his work at the intersection of human flourishing, technology, and systems, and explains how his career has been shaped by serving people in high-stakes environments, from education and foster care to global healthcare and community leadership.
A major theme in the conversation is that growth without understanding can multiply design flaws. Art explains why founders and leaders need to map their systems carefully, test assumptions in the real environment, and understand the people they are actually serving before trying to scale. For him, good strategy begins with the customer, the context, and the pain points that matter most.
The episode also traces Art’s journey from a bicultural childhood to a season of deep personal transformation during and after COVID. He shares a powerful threshold moment that reshaped his understanding of purpose, identity, and stewardship. That experience led him to see leadership not as a quest for power, but as a responsibility to carry vision with humility and build systems that support human flourishing.
Art also offers a thoughtful view of AI. Rather than framing it as a threat or a replacement for human agency, he sees it as a tool that can help future builders create value, unlock opportunity, and solve real human problems — if it is guided by wisdom and guardrails. He emphasizes that the future belongs to leaders who know themselves, understand what they are building, and refuse to scale harm.
This conversation is especially relevant for founders, operators, and leaders who are navigating uncertainty, reinvention, or the pressure to grow quickly. Art’s message is clear: clarity matters more than velocity, and the best systems are built for people first.
Rick Meekins (https://rickmeekins.com) is a serial entrepreneur, strategic business disruption advisor, podcast guest, and host of The Relentless Pursuit of Winning Podcast, where he explores what it actually takes to build, lead, and sustain meaningful businesses. With over 30 years of experience working alongside founders and leadership teams, Rick focuses on helping companies develop and implement disruptive advantages and developing platforms to explore and distribute human insight.
Interested in working together, having Rick speak, or partnering with the show?
Start here: https://rpowpodcast.com/contact/
00:52 Welcome and introduction
01:32 Who Art Serna is and what he does
08:00 First entrepreneurial experience
11:56 How to map and test a system
15:27 The COVID turning point
17:40 The spiritual and visionary threshold moment
26:45 How the experience changed him
30:57 Art’s view of AI
34:43 What The Unknowns Rising is about
37:39 The long-term vision
40:36 What a 15|17 fellow is
42:07 How to maintain the relentless pursuit
44:41 Where to find the book and connect
Art Serna Jr. is a Chief Strategy Officer, author, and the visionary behind The Unknowns Rising, a movement dedicated to equipping a new generation of faith-driven entrepreneurs to lead with purpose, economic authority, and strategic clarity. With over 20 years of experience navigating high-stakes leadership and complex organizational turnarounds, Art specializes in helping founders move from survival to scale by aligning their internal identity with their external execution.
His journey is defined by a unique bicultural perspective—born in the U.S. and raised in Mexico before returning to navigate the challenges of the American educational and business systems. This “outsider” vantage point allowed him to develop a keen eye for the “hidden seasons” of leadership—those critical periods of obscurity where a leader’s character and capacity are truly formed.
Art’s latest book, The Unknowns Rising: When God Unleashes the New Billionaire Class, centers on a transformative “threshold moment” in his own life. After a high-level career collapse, he underwent a deep internal audit that redefined his understanding of success. He now teaches that true wealth is not merely about net worth, but about the capacity to steward influence and resources for lasting kingdom impact.
As the founder of Cosmos Renewed, Art integrates advanced strategic management with prophetic insight, helping leaders navigate the disruptions of the AI era without losing their humanity or their center. He is a sought-after speaker and advisor who believes that in an age of unprecedented speed, clarity—not just velocity—is the ultimate competitive advantage.
Art resides in Milwaukee, WI, where he continues to build platforms that empower “The Unknowns” to rise into their divine assignments.
Connect with Art:
Website: unknownsrising.com
Instagram: @unknownsrising
Assessment: Founder Readiness Assessment
7 Technologies for the Emerging Entrepreneur: A Strategic Startup Guide
A practical guide designed to help founders move from survival to scale by leveraging the most important emerging technologies shaping the AI era.
Download here:
https://drive.google.com/file/d/1kC_w-x77N3bRBhTE2DuhGX4dsm_pA1-E/view?usp=drive_link

🔗 Connect with Art Serna
Explore Art’s latest resources, social media channels, podcast appearances, and more—all in one place.
https://linktr.ee/unknownsrising